Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region.  The Parade Company is celebrating 83 years of Parade tradition in Detroit.  The mission is to fund, create and execute the best family events in metro Detroit.  The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit each year including the Target Fireworks, River Days and America's Thanksgiving Parade^®.