See the Parade in a whole new way!

You’re invited to take a behind the scenes look and discover Detroit’s most hidden treasure at The Parade Company studio.  Step into a story land of color and fun as we get ready for one of Detroit’s most anticipated holiday events, America’s Thanksgiving Parade^®.

Wander through a wonderland of fantasy and floats.  Marvel at the world’s largest collection of antique papier-mâché heads.  See the Costume Department where our characters come to life.  Meet award winning artisans who bring the magic to YOU!

Your favorite characters are waiting to meet you.  Hansel & Gretel, Mother Goose, Humpty Dumpty, the Grinch, and of course, our beloved Clownie.  With many more characters turning up every day!

Donn’t miss this feast for the eyes and the imagination.  Join us on an awesome adventure that is unique to Detroit and fun for kids of all ages.  Call today for a magical tour through Paradeland.  Tours are available for groups of 10 or more and the cost is $8.00 for children ages 3-17 and $12.00 for adults.

For more information, call Renée at (313) 923-8368

2008 Tour Brochure - Inside - (PDF)

2008 Tour Brochure - Outside - (PDF)