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Parade Studio Tours

Discover Detroit’s most enchanting hidden treasure! Venture into our magical ParadeLand and experience a behind the scenes look at America’s Thanksgiving Parade® presented by Art Van. Learn more about the Parade’s fascinating history, explore the 200,000 square-foot storyland of floats and see how our award-winning artisans bring them to life. Fun for all ages!

Take a journey through our unique creative kingdom, marvel at the world’s largest collection of papier-mâché heads and stop by our costume shop, where over 3,000 costumes make a colorful array of characters come to life.

In partnership with Easter Michigan University, we have developed Pre K-5 curriculum guides for educators. These curriculum guides offer lesson plan ideas and educational talking points for students before, during and after a tour of the Parade Studio. Curriculum guides are available for free download on our website.

We offer guided walking tours all year round for groups of 10 or more. Is your group less than 10 people? No problem! Call us and we can work together to find a time that is best for your group to come in. We can also accommodate large school and bus tours.

For more information or to make a reservation call us at